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Archive for May, 2022

There Has Been An Increase of Businesses Not Including Salary Details When Advertising A Job Vacancy

Posted by Emily Ridley

It has been reported that employers are increasingly not including salary details in jobs ads. As a result of this it is likely that they might be missing out on the best applicants.

Omitting salary details is also a surprising move for a business to make considering that the current unemployment rate is at 4.2 percent thus creating a shortage of available workers in many industries.

As a consequence of this Australian businesses are scrambling to attract the skills they need to grow.
As a result of the dwindling pool of available resources in the job market, vacancies are proving harder to fill for many employers.

A recent survey conducted by Indeed which included the responses of over 2,000 working Australians found that “65 percent of job seekers say a role’s salary is important to include in a job ad”.

However, according to the same survey “Only 9 percent of employers will always advertise a role with a salary”

Katie Furvey who works for Indeed says that there are a number of reasons for the disconnect.

“Our survey findings may reflect that employers want to appeal to applicants who are attracted to the role and the company, rather than those focused primarily on salary,” says Katie Furvey.

It is therefore understandable that employers are wary of applicants only applying for a role to achieve a rise in salary.

The reason many firms give for this is that if remuneration is the sole driver of an employee, they are more likely to leave in future when another organisation offers them more again.

It is also important to consider that other applicants may be deterred from applying if no salary is listed, especially in the candidate short market Australia is currently in the midst of.

Katie Furey agrees, suggesting that, “Being upfront about remuneration can work in everyone’s favour – greater transparency engenders confidence and trust from candidates and helps avoid surprise rejections when an offer is made,” says Ms. Furey.

However, from the perspective of an employer the large majority of businesses who choose not to disclose remuneration on a job advertisement will disclose it at the interview stage, so the latter point about surprise rejections may be a moot one.

Another possibility and reason for not advertising a salary is that displaying salaries for new hires may create issues with existing employees, especially if the renumeration offered is higher than what these employees are currently earning.

The last thing employers will want to do is create reasons for valuable existing employees to leave, especially if the war for talent is expected to intensify.

However, although the interview stage may be the safest option for employers to disclose pay details, in the current job market this option runs the risk of not attracting the required calibre of applicant in the first place.

Employers must tread a fine line in the current climate, but it appears inevitable that companies will be reviewing their strategies on how to attract new hires.

“If the last 18 months have demonstrated anything, it’s that the way we work is changing, so it follows that how job advertisements are structured can, and should, also evolve,” Says Katie Furey.

As with most things in the past two years, the pandemic has driven a lot of the change.

How employers navigate this change will go a long way to determining how successful they will be attracting the right candidates to apply for their advertised job.

Tips For Boosting Employee Retention in A Post-Pandemic World

Posted by Emily Ridley

The covid-19 pandemic has changed the way the world works in so many different ways. Covid has changed the way we travel, the way we socialise and one of the biggest changes is the rise in popularity of flexible working options for employees.

Now that more people are working from home and ultimately the employee has more power in a post-covid world when compared to before covid. As a result of this employers are having trouble retaining some of their most valuable employees. Here are some tips to help employers boost employee retention in a post covid world.

Understand The Importance of Having Flexible Working As An Option For Your Employees

Although most people are able to return to the office now if they want to, there is also a large number of employees who are resisting the everyday commute becoming the norm again. A survey showed that 95 percent of workers say they prefer working from home in some capacity. This illustrates that there is a clear expectation for flexible work arrangements to continue post covid-19.

Furthermore, 62 percent of employees say they wouldn’t even consider a new employer who doesn’t have a flexible working policy. 81 percent of people surveyed said that a company that allows for flexible working is really important to them when looking at future roles. 

Offer Your Employees Practical Support

Navigating the post-covid world and negotiating a hybrid working balance that is beneficial to both employers and employees is now an important consideration for all businesses. Those who don’t support staff in their desire to maintain a flexible work situation will find themselves at risk of losing some of their most talented employees. 

However, just agreeing to your employees working flexibly isn’t enough; it’s about supporting them to work effectively and productively from anywhere. Research shows that both employers and employees get the best out of hybrid working when their home office reflects the ergonomics of a traditional office environment. 

Be A Leader for Your Employees Not a Boss

Very few people want to be leaders, but everyone wants to be the boss. Remember, though, that people follow leaders, while they abandon bosses. A boss is a dime a dozen while leaders are rare.

It is important to make sure you have a clear direction towards the future. Good leaders let employees know where the company is headed. Bosses don’t share information and leave employees wondering if there’s good or bad coming down the pipe and if they should be concerned.

A leader also believes in the importance of people. A great leader considers employees their most important asset. Bosses are more focused on numbers.

A great leader also Inspires confidence in his employees. Good leaders make employees feel confident about their ability to lead them to a good place. Bosses on the other hand have a tendency to inspire passive-aggressive frustration as employees question the decisions that have been made that have affected them negatively.

Realise That Counteroffers Don’t Always Lead To Retention

Attempts made by businesses trying to retain employees by making a counteroffer are falling short. Recently published research has discovered that of the 50 percent who do accept the counteroffer will resign from their position of employment within the next 12 months.

According to the research, 82 percent of business leaders surveyed are concerned about retaining employees in 2021. 

To fight the issue, many are finding themselves extending counteroffers in an attempt to retain employees. Despite this, 52 percent of employees who accept a counteroffer leave in a year or less. Of these employees who leave one in five leaves in less than six months.

Counteroffers are more often a tool to assist the employer. Particularly in a competitive market, it can be tempting to make counteroffers in order to retain institutional knowledge and avoid the resource-intensive exercise of recruiting, onboarding and training a new employee.

The fact that a counteroffer is designed as a tool for the employer, rather than the employee, is the major reasons why counteroffers are an ineffective retention strategy.

Although offering a salary increase may seem like a cost-saving initiative, a counteroffer doesn’t necessarily advance the career of the employee, so in most cases, the employer is still left with a dissatisfied employee who was motivated to leave the organisation in the first place.

Rather than being reliant on reactive counteroffers to address staff retention, business should be looking at their existing retention strategies as a proactive mechanism to ensure employees feel satisfied, valued, and therefore less likely to court competing offers.

Some more effective strategies could include conducting regular salary reviews to ensure their compensation is competitive, establishing clear career paths with individual employees to help their progression and reduce the appeal of a competing title change, and offer flexible working arrangements to support employee work/life balance.

How To Improve The Way You Communicate With Your Customers On Social Media

Posted by siteadmin22

Social media is one of the best ways to remain in constant contact with your customers. Having a strong presence on social media allows you to humanise your business and be super accessible at times when your customers need answers to any urgent enquires, they have.

Here are some tips to improve the way you communicate with your customers on social media platforms.

Respond Quickly to Customers So They Know You Care

By listening and responding to your customers messages sent via social media quickly, it shows them that you care. A recent study showed that 32 percent of customers expect a response from a company online within 30 minutes of sending the message hour. Another study showed that unhappy customers are more likely to “call you out” on social media channels. The research found 70 percent of customers are now willing to go on social media to raise awareness of issues.

Social media platforms are very public. By responding quickly and helpfully to your customers messages can lead to a huge big boost for your brand. By resolving customer complaints out in the open, you can even transform some sceptics into brand advocates.

Some customers are even willing to pay more in the future to brands who respond to them quickly. A report compiled by Twitter found that customers who got fast responses from airlines within 6 minutes, to be exact were happy to spend about $20 extra on each fare with them in the future.

The biggest dilemma most businesses experience is having enough time to monitor all of their social platforms so customers don’t feel neglected.

Make Sure That All Your Messages Have A Personalised Tone

The type of content you post on your social media accounts can act as a gateway for customers to connect. However, it’s important to put a face or a name to any communications coming from the account. Not only can adding a name to any replies make conversations more personable, but it also shows your customers that they’re talking to a real-life human.

All you need to do is add in the customer’s name to your replies, and sign-off using our own.

Some tips to remember when personalizing communications on social channels are to always address the customer using their first name, end any comments or Tweets with either your name, initials, or the company name. It is also important to remain professional and friendly since social media communications are in the public space and anybody can see the comments you post.

Ask For Reviews and Make Sure You Respond to Them

Facebook pages provide the perfect opportunities for customers to rate a business’s product or service. This means you get another place to collect good reviews or negative ones.

What you need to watch out for when you choose to open up your company Facebook page, however, is negative reviews from disgruntled customers. These are inevitable, and the way you respond to them can either totally turn the situation around, or make it much worse.

Whenever you receive feedback, it is important to make sure you respond in a professional manner. It is also important to make sure you explain your side of the story whenever you are the recipient of a negative comment. The general public can read any bad comments that are written and it is essential to make sure you defend the reputation of your business. Whenever you receive post reviews make sure you thank them for their kind words and tell them that you look forward to seeing them in store next time, they visit your store or business.

Don’t Make Everything Post You Make About Your Business

Social media platforms can definitely help boost your brand’s messaging and products. However, that doesn’t mean every post and interaction you have with your customers’ needs to be about your products. Instead, think of your social media platforms as a way to connect with your customers and target audience about topics they’re interested in.

Whether it’s a cute picture of a dog, an inspirational article or something your brand is doing to help the community, social media posts that aren’t about your business can help you become more relatable and less salesy.

Offer Rewards and Host Competitions for Your Customers

Most people go on social media for really 3 main things: to see something fun or funny, to communicate, or to complain. To give your customers something fun to do on social media you should try hosting a contest for your audience or customers.

Not only are online competitions and contests fun, but they also show your customers that you appreciate them. On top of that, contests also get some buzz going for your brand. The more excited your customers are about a giveaway, the more likely they are to shout about it on their own social channels and bring new customers your way.

Important Things to Consider Before You Launch a New Business

Posted by Emily Ridley

Launching a new business can overwhelming and is full of risks. It takes a lot more than just a great idea to launch a successful business, you need to surround with a good team, you need a good level of finances, a savvy marketing plan and so much more. Here is a list of important things to consider before you launch your new business.

What Problem Are You Trying to Solve and Who Is Your Target Audience?

For a business idea or product to be valuable it must help people in a way that they are currently not being helped. Asking yourself what problem can your product or service solve is essential to achieving business success.

It would be a good idea to undertake some research into what challenges people are facing and find one that is common, unsolved and which you could provide a profitable solution for. You also need to put yourself into the mindset of someone who refuses to accept the status quo and has an ambition of making the world a better place

If you already have a product or service idea, do some research to make sure it solves an existing problem.

Do Some Research and Figure Out Who Is Your Target Audience

It is crucial for you to figure out who the main competitors are within your niche? It doesn’t matter as much if you are entering a saturated marketplace if you have a established a strong purpose and a unique selling point that aims to solve a problem that people are begging to be solved.

When undertaking research for your business idea make sure you, search for communities of consumers relating to your area. What are the main pain points consumers want solving that you could provide solutions for?

Take into consideration factors such as; age, gender, social economic status and any hobbies and interests your target audience predominately have.

Also take into consider any factors such as how they communicate. Are they all on Facebook, Instagram, TikTok or is email the best way to keep in contact with them?

In terms of geography, it would be wise to ask yourself what areas of the world does your ideal customer live in? Are you targeting audiences in a specific location like an estate agent might be, or is your audience spread around the world across a large variety of different cultures and time zones?

Create A Strong Business Plan and Strong Marketing Campaign

This may seem like an obvious thing to do but it’s often overlooked. Although it’s unlikely that your business will follow the exact path outlined in your business plan, it provides a way to focus your mind, come up with concrete goals to shoot for, and plan your finances in advance. This is also a great way to secure investment by showing potential funders that you know exactly what you’re doing.

Ask yourself what are your goals for the first few years and what do you hope to achieve within a certain timeframe?

Ask yourself what is your budget and how much money can you afford to spend on things such as; marketing and to hire new staff?

No matter how good your idea is, you’re going to need to run a marketing campaign that is highly impactful to keep new leads coming in, raise brand awareness, and advertise your services.

Do research into the main advertising mediums for your niche, what works for your industry and what marketing tactics doesn’t. Ask questions such as, are short term or long term marketing campaigns the way to go?

Once you know the kind of campaigns you are going to run, you should investigate the cost of running them and scope out the agencies and platforms that will help you get your campaigns off the ground.

Have Your Finances Organised

You need to have a realistic expectation of how much your business will cost and have 100 percent certainty that you know where that money is going to come from.

Don’t waste your time starting a new business if you don’t have the money to sustain it. Build up reserves of cash wherever possible. If you already have a regular flow of income, set aside some of it for contingencies; you never know when you’ll be bit by a surprise bill, have a major client drop out, or have a supplier raise their prices on you.

Have A Backup Plan in Case Your Business Fails to Succeed

In the unfortunate event where your business fails you don’t want to end up stuck with a warehouse full of products that you are unable to sell or a mountain of debts you can’t pay off. Before you start your business, you should make the sensible decisions to ask yourself “if everything goes wrong and my business fails, what’s the worse that will happen?”

You need to consider this question very seriously and know what the honest answer is. Maybe you can sell off your capital assets so that you’re not left with a massive financial loss. This is where it’s important you didn’t tell your boss to shove it before going solo, because you may need to ask for your old job back if things don’t work out.

Starting a business involves a serious amount of risk but, in many ways, it’s never been easier to do so. Many new businesses begin lives as internet-based projects until they have the capital to expand and today there are more ways to advertise your services than ever before.

Emerge Advisory